FitPhysio
Visual Identity
Contributions
Visual Identity, Art Direction, Brand strategy
The Client
Alive Training & Therapy is a Finland based gym and wellness center. Besides regular gym services, Alive provides personal training, sport massage services, group exercises, and daycare center for kids while the parents are training.
The Solution
Yellow was chosen as the main colour for Alive, as it brings energy and light to the very grey Finnish urban landscape. With positive imagery and slogan we wanted to lower the barrier to start training with Alive.
The Objective
The client wanted a visual identity that would give positive vibes on training and encourage people to start coming to the gym.
