Take T
Visual Identity
Contributions
Visual Identity
The Client
TakeT Oy's entrepreneurs Diego Liemann and Anu Tummavuori Liemann moved from Switzerland to Finland in the summer of 2014 and opened Take T. The store provides high-quality Loose tea for home delivery and tea supplies.
The Solution
Minimalist forms in the logo design with bold and retro colour palette made Take T stand out from its competition. Since the opening of this first retail space Take T has been a success and the company has expanded from Jyväskylä to Helsinki and Tampere.
The Objective
Take T wanted to have a visual identity that pops out from the regular coffee shop retail spaces in Finland.