Papu Tea
Packaging Design
Contributions
Visual identity, Packaging design, Illustration
The Client
Paahtimo Papu is a Jyväskylä-based small organic roastery, established in 2014. Papu offers a mix of both better quality, and more ethically sustainable coffee and tea.
The quality of organic coffee is shown in both the fresh taste, and strong aromas. All of our sustainable coffee comes directly from small farms or communities started by the farmers themselves.
The Solution
Minimalist visual identity combined with a bold and playful packaging design. All the packages have a specially made illustration that transmits the moods and flavours of each tea that Papu sells.
The Objective
To create a visual identity and packaging for Papu’s organic tea range that would stand out from the store selfs. The design should transmit happiness and be surprising.
